The VU-Ishihara N.A. joint venture was established in 2012. The relationship is close in nature; both companies are privately held, focused on automotive soft trim, traditionally a Tier 2 supplier, with a similar customer base. Ishihara is a well respected company servicing the Japanese and Asian automobile industry with soft trim products, since 1958. They have facilities in Japan, Thailand and China. Continuing the desire to support their customers expanding needs they sought an established partner that could learn and teach. VU Manufacturing met that need and the joint venture was formed. Both companies offer one another; cultural understanding, local representation for quality, account mgt, program mgt, best method practices, access to competitive products. With VU located in the North America and Ishihara throughout Asia, multiple customers needs can be met, comfortably.